Persistent Systems has come a full circle from barring employees from using social media to using it as a recruitment and business generation tool. Half of the enquiries for the company’s eMee division, which focuses on gamification technology, are now coming through social media, said Siddhesh Bhobe, CEO-eMee, Persistent Systems.
This is the result of a concerted effort by the company to increase its visibility online. It has been actively building its brand online over the past one year, after having opened up access to social media to its employees a few years ago.
For instance, it recently conducted a hackathon in collaboration with the Pune Municipal Corporation for the Smart City initiative for which it got 1.3 million impressions on social media within a week.
“Social media is a great way to reach out and give people a peek into what we do. We have the senior management posting content on LinkedIn and Twitter, and at the junior level, people are encouraged to share pictures and links online,” said Bhobe.
The employees who posts get maximum likes or retweets stand a chance to win a dinner with someone from the senior management.
The company is currently focusing on using social media for employee acquisition. When potential employees see posts by either their seniors who now work at Persistent or the company’s senior management, it gives them a good idea of the kind of workplace it is, making it easier for the company when it actually goes to recruit on campus, said Bhobe. “As companies vie for talent, this will reduce overhead costs related to recruiting,” he said.
On using social media for attracting new customers, Siddhesh Bhobe said, “We are not explicitly using it, but we have a good follower base and over time we could use it to acquire business. A lot of enquiries are already coming through social media; it is very important to figure out when it becomes a channel for acquiring business.”