With nearly 150 million impressions and a reach of 28.2 million on Twitter on February 16, Momentum Jharkhand took the social media by storm.
Momentum Jharkhand trended continuously for almost 7 hours on the inaugural day of the summit, which is unheard of even in trending campaigns in celebrity business, say experts from Ernst & Young India. #MomentumJharkhand at one point even trended over TED Talks with Shahrukh Khan.
Impressions on Twitter are the number of times your tweet is seen, while reach is the sum of all users mentioning your handle added to the sum of their followers. Momentum Jharkhand trended on Twitter from 10.30am to 8pm on February 16, breaking all records set by major investment summits, including Vibrant Gujarat, said officials from Ernst & Young India.
“The campaign received a tremendous response and also the support of the Union government. Tweets from the PMO and Union ministers added to the response,” said Amit Batra from EY India.
“Progressive Jharkhand” and “Invest in Jharkhand” also trended on Twitter.
Meanwhile, almost all important happenings at the summit were webcast live on Facebook, giving a push to the popularity of the summit on the social media space.On Twitter, #MomentumJharkhand trended for 7 hours at various slots, ranging from position 1 to 5, which is indicative of its outreach and engagement with Twitterati, a communique from the government said.
A particularly significant contribution of the campaign is the amount of positive content and stories generated in online space for Jharkhand business and investment environment, which will stay and will always contribute to any future investment lead campaigns, it added.
State plans its next Global Investors’ Summit in 2019-20. The maiden summit that concluded on Friday attracted investment proposals worth over Rs 3 lakh crore.
With the penetration of internet to villages, the social media plays an instrumental role in branding and advertising of any event, product or personality in India.
“Our campaign was a huge success on the social media. The overwhelming response lasted for hours,” said Sunil Barnwal, state IT secretary.