At Grammy Awards last night Google too got into the musical mood with its latest commercial for Android. The ad uses a pianist and its slogan ‘Be together. Not the same’ to promote Android’s variety. Google is essentially taking on the iPhones that tend to offer minor experience updates with every iteration.
The ad features a pianist playing a beautiful rendition of Beethoven’s Moonlight Sonata, but then he turns to another piano where all the keys are same. While he plays the same piece of music, not surprisingly, it sounds horrible.
To drive in its point Google writes, “A piano has 88 keys. Each one is different. But what if they were all the same? To find out, we took apart a piano and reengineered it so that it only plays one note: Middle C. Be together. #NotTheSame.” It’s not the most subtle of digs at Apple’s iPhones, but there is no denying that the ad is well made.
While Google is promoting variety, the numbers say a completely different story. Yes, a lot of companies make different kinds of smartphones running on Android, but this also leads to fragmentation. Unlike the iPhones, a majority of Android devices still run on older versions of the operating system.
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Numbers from earlier this month suggest that only one percent of all active Android smartphones run on Marshmallow. A vast majority today still run on older versions like Lollipop or KitKat. In comparison, more than 75 percent iOS devices run on the latest iOS 9, and only 17 percent run on the older iOS 8.