Facebook introduced the instant articles last year. Instant Articles “makes the reading experience as much as ten times faster than standard mobile web articles. They also provide an enriched reading experience and make the content more fluid and interesting. They also consists of features such as image zoom, autoplay videos, interactive maps and audio captions. ”
The publishers can sell advertisements in their articles and keep the revenue, or use Facebook’s Audience Network to monetize unsold inventory. Publishers will also be able to track data and traffic through comScore and other tools.
In its official blog post, Josh Roberts, product manager said, “To date, we’ve been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook. While we were getting feedback and making improvements to Instant Articles, in parallel we’ve been building the tools to open up Instant Articles more broadly.”
Facebook Instant Articles are presently available for Android and iOS users.