Those with between 150,000 and 200,000 followers can ask for more than $3,000, according to Create&Cultivate, an online platform.
The most popular Instagram pets have much higher followings. Managing followers can become such a busy job that some owners decide to quit their daily job to concentrate full-time on their pet.
Jiff the Pomeranian has more than 2 million followers on Instagram. He is also considered a ‘public figure’ on Facebook with more than 1 million likes on his page. Katie Sturino owns Toast, a King Charles Spaniel with has nearly 350,000 followers on Instagram. She told Time magazine: “People who have over half a million followers are getting serious money. The ones who have really broken out are getting a lot.”
Toast is a rescued puppy with no teeth and a tongue that hangs from her mouth. She is now featured in a sunglasses campaign for Karen Walker, the new Zealand based eyewear brand. Toast also wore a custom Marchesa gown and a $139,000 diamond necklace for her wedding, used as a promotion for the wedding registry site Zola, according to Quartz.
Bodhi, a Shiba Inu, gained popularity through menswear. His Instagram bio now claims that he is “the most stylish dog in the world”. Bodhi’s owners receive around $15,000 a month and have since quit their job thanks to their dogs.
Bodhi, who has 252,000 Instagram followers and more than 90,000 Facebook likes, has since shot campaigns for Coach, Ted Baker, Salvatore Ferragamo, ASOS amongst many others. Joan Hung, whose dog Manny now has nearly 1 million followers on Instagram told Time magazine his girlfriend Amber Chavez is now taking care of the dog full time. The couple has used Manny’s popularity for charity and raised more than $100,000 in 2014.